The number of global e-commerce users is expected to increase by 400 million people in 2021 according to a recent report. The COVID-19 outbreak of 2020 helped increase the number of e-commerce users across the globe by 9.5% over 2019 eCommerce sales. The number of eCommerce users is expected to grow another 10% during 2021.
This consumer shift continues to reduce the volume of transactions completed inside traditional brick and mortar business locations. The shift in purchasing habits means that merchants really need to invest more in their websites and eCommerce platforms and pay attention to the little details that chase potential purchasers away. You should regularly access your website data to see how many visitors you have in a day and even in a single hour. This data can be valuable in tweaking your site to meet the unique demands of your visitors. Visitors should become customers.
Here are a few tips that might help you convert more website visitors into purchasing customers:
Your website must be fast. People get discouraged and leave websites if they have too much “hang-time” while browsing or loading photos. You can easily check the speed of your site by using a speed-testing program like Google PageSpeed to see how fast your site is running. Make sure you use a reliable website host and purchase the proper hosting solution for your website and the volume of visitors you serve.
Be Mobile Friendly
People are using phones and tablets much more than desktop computers to search and purchase things online. Your website must be mobile-friendly and easy to read on all devices. Your website can be programmed with separate interfaces that display icons and sections in the correct format for the device being used. The mobile edition should have all the features of a desktop website and load just as fast.
Just because someone visited your site today and didn’t make a purchase doesn’t mean they are lost forever. Use your website for collecting data such as an email address to spend special offers or a newsletter. Ask for a phone number for text messaging. Ask for a birthdate to send a special birthday offer once a year. Use any reason you can think of to force visitors to give you their personal information that you can use for future marketing.
First-time or one-time visitors might be put off if you ask for personal details to complete a purchase. Make sure your eCommerce platform allows for “guest” purchases on a one-time basis. Guest accounts should allow customers to make purchases and supply credit card details for one-time use only. Eventually, repeat customers will get tired of entering their details every time they make a purchase and will create an official account.
Link to Review Sites
Customers are more likely to trust your business if they see other people also trust your brand. You can provide proof by showing some excerpts of positive reviews of your business from sites like Yelp, TripAdvisor, and Google. Be sure to provide a link for people to read more reviews. This truly builds trust in your brand.
Display Social Media Icons
Social media is the best place for free advertising. Make sure to include icon links to your social media sites such as Instagram, Twitter, Facebook, and LinkedIn pages. Your customers will click these links to access your social media and learn even more about your brand.
Your Return Policy
Take a tip from the largest eCommerce platform in the world, Amazon. Customers want no-hassle returns when buying things online. They want to know that when the product arrives and isn’t the right color, doesn’t fit or doesn’t meet their expectations for any reason, they are able to easily return the product for an exchange or credit. Instill confidence in doing business with you.
SEO Is Critical
If you don’t know what SEO is, hire a professional to help you with Search Engine Optimization. SEO is vital to your website being presented as an option that matches Google searches. Since people find your website through online searches, if your business doesn’t show up on Page 1 of the search results, you are likely doomed for failure. To make your page more visible, use target keywords that are specific and unique to your business. Make sure you have quality content on your page. Google looks for pages with the most relevant information for the search performed. Make sure your URL addresses are unique since search bots look for pages with URLs that match the search. As an example, a person searching for a limousine in San Jose is likely to be shown the website of Ecko Limo in the search results simply because the URL contains the word limo.