Jim Luff has recently been appointed Marketing Manager of Chosen Payments and its sister company, The Chosen Technology Group. Luff is well known in the ground transportation industry as an operator, a feature writer for LCT Magazine and a consultant to many small operators across the nation. He joined the industry in 1990 as a private chauffeur and in 1993 began a 23-year career as the CEO of The Limousine Scene in Bakersfield, Calif.
Luff will be responsible for marketing management, public relations, corporate communications and the continued partnership between Chosen Payments and the limousine industry for both Credit Card Processing and VoIP Services. He will also develop additional vertical markets throughout the United States and represent the company at regional and national events and meetings.
Luff has been the recipient of many awards such as Humanitarian of The Year, Lancer’s Outstanding Safety Award as well as receiving the coveted LCT Magazine, Operator of the Year award. He recently retired from the daily operations of The Limousine Scene but remains involved with the company as an advisor. As a longtime client of Chosen Payments, Luff got to see the ins and outs of the company and had his eye on Chosen for his next venture. Upon retiring Luff reached out to the well-known industry vendor, Jeff Brodsly, CEO of Chosen Payments to discuss opportunities. Luff and Brodsly determined this was a perfect match.
“We are extremely excited to add Jim to our team. It is no secret Jim has built an amazing business and reputation for his hard work, dedication and passion for all things he does. To transfer these great traits to our suite of companies is another move we have made to ensure Chosen continues to be a leader in all we do,” says Jeff Brodsly, CEO of Chosen. “After retiring there are many things one can do. BUT, I wanted to do something I was very passionate about. As a Chosen Payments client I experienced how they helped our company become more profitable and I wanted to go out and do that for others. There are not many jobs where you get to make money while saving your clients money, but I found that diamond and am looking forward to many years to come with the Chosen Companies”, says Jim Luff”
Luff also serves as a facilitator for Driving Results, an organization dedicated to assisting ground transportation companies grow through educational meetings held throughout the nation. He will continue his longtime association with LCT Magazine as a contributing writer and consultant.