Offering Free Wi-Fi Improves Marketing Efforts

Everyone knows that free Wi-Fi is available at Starbucks.  It’s almost a lure.  Hotels are beginning to offer free Wi-Fi and most restaurants, airports and malls offer free Wi-Fi.  In fact, the only ones who don’t seem to see the value in offering free Wi-Fi are the airlines.  But, that’s a blog for another day.

According to a recent study, 77% of Americans own smartphones.  This in itself should tell you as a business, if you want them to come, offer free Wi-Fi.  We love free Wi-Fi.  But, is there a benefit for businesses to offer it?  There are many!  Here’s what the study says:

  • 3% of businesses reported customers spending more time due to the free Wi-Fi
  • 69% saw an immediate increase in traffic coming into their business.

Some things to consider before you launch your free Wi-Fi include having a system big enough to handle multiple users at the same time, unlimited downloads and fast speed.  Failing to have speed will only cause frustration and have a negative feeling.

Make it Sweeter with a CloverTM Point-of-Sale System.

If you have a CloverTM Point of Sale system, you can combine it with the VivaSpot W-Fi app and offer free Wi-Fi with a branded login page via email or even through Facebook using your CloverTM terminal.  This turns your Wi-Fi into a mega data collection source for you.

VivaSpot is an intelligent app that automates your marketing efforts.  Here are some of the things VivaSpot and CloverTM do for you:

  • Provide your customers with free Wi-Fi
  • Personalize Wi-Fi login and exit pages with sales, messages or promotions
  • Collect your customer email addresses for email campaigns
  • Automatically email your customers with special offers
  • Grow social media presence
  • Create rewards, incentives and discounts
  • Ask for customer feedback
  • Scan coupons and collect data on who redeemed them

For more information about CloverTM Point of Sale systems, contact Chosen Payments at 855-4CHOSEN (855-424-6736).