Small issues with your website can create big problems for visitors. An example might be a broken link on your website or a call-for-action button that doesn’t work. It causes frustration and may cause someone to leave your site out of frustration. Worse yet, a broken link to your landing page for obtaining leads could cause you to miss an easy sale.
Here are four easy to miss problems which may frustrate your website visitors:
#1 – Site Takes Too Long to Load
If you want someone to visit your site, you are off to a bad start if your page is slow to load. The longer it takes to load, the less likely they are to hang out in your site. Any excessive delays cause visitors to become disinterested. The faster your site loads the more likely the visitor is to stay connected and engaged. You make think that “loading pages” look cool but if the visitor has to view a loading page and then take another action to get to your main home page, they are less likely to move forward. Search engines also penalize slow loading pages by shoving them further down in organic listings. Delays can be caused by large images, flashy effects or preloaded video or sound.
#2 – Navigational Issues
Websites should be designed for novice website users and be easy to navigate. Website owners understand their products and services so well they sometimes forget a visitor coming to the site may have no familiarity at all with the products and services offered. Use some fresh eyes not involved with your business to review your website and give you some feedback.
Given the importance of navigation, you can also use online tools such as Heatmap that allow website owners to track visitor interaction in real time. Site owners can directly see where the visitor’s attention is focused and respond accordingly.
#3 – Website Not Optimized For Mobile
60% of all digital media is accessed from a phone or tablet. If your website is not optimized for a mobile experience you are ignoring more than half of your audience. Updating to a mobile friendly design fixes that issue. This simple tip could double or even triple the audience you are reaching.
Your website should have a “responsive design” that accounts for differences in screen sizes. Whether it’s a widescreen monitor or an LCD terminal, websites must display on screens of all sizes and appear correctly. Make your website adaptable.
#4 – The Codebase Doesn’t Work Well with Search Engines
Your website site may look aesthetically fine but have a codebase that doesn’t interact well with search engines. Has the internal structure been designed so that automated search engine crawlers can navigate and index it? These questions may not affect the functionality or quality of your website, but they will affect the ability of your site to ever rank high in the search process.
When it comes to search engine optimization (SEO), there is no one-fix solution. Web development standards are mostly a collection of recommended practices. It is important for you to have a little knowledge of concepts behind search engine rankings in order to speak with your web developer about this. Be sure to always ask a web builder about their experience with coding for SEO. If they aren’t thoroughly knowledgeable, find someone who is.
Get the most from your website by understanding the issues of why your site isn’t reaching as many people as you would like and potential design flaws that make people leave your site without engaging.